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News Release

Five Hole For Food Sets Biggest Goal to Date: 250,000 pounds of Food for Local Food Banks
Coast-to-coast tour begins July 3 in St. John’s, Newfoundland

Vancouver – July 3, 2013 – Five Hole for Food (FHFF) sets off July 3 on its fourth road trip, which beginsin St. John’s, N.L., to tackle hunger. This year’s 17-day tour will stop in 13 cities to play hockey for food. It will cover more than 11,000 kilometres and aims to collect the equivalent of 250,000 pounds of food in support of Canadian food banks.

“Our local food banks’ needs for non-perishable goods are constantly increasing,” explains Richard Loat, FHFF CEO and founder. “Every year, more than 10.8 million Canadians deal with hunger, year-round, no matter the season.”

Loat had a dream four years ago to use hockey as a vehicle for social change. In 2010, the 24-year-old university student created FHFF and embarked on a road trip that saw him set up ball hockey rinks in nine Canadian cities and invite the public to come out and play. Today, FHFF now organizes ball hockey games throughout the year, including recent events at the SXSW Festival in Austin, Texas, the Beaver Cup in Ottawa, and Canada Day International in New York. Loat’s infectious enthusiasm has grown FHFF to a team of 40-plus volunteers that’s supported by national partners.

Canadians from coast-to-coast are invited this summer to participate in the free drop-in ball hockey games by simply bringing a hockey stick and a can of food or a cash donation for the food banks.

The 2013 epic road trip’s schedule, starting in Newfoundland and ending in British Columbia, is as follows:

July 3: St. John’s – George Street, 4 p.m.
July 5: Halifax – Halifax Commons Oval, 3 p.m.
July 6: Charlottetown – Charlottetown Event Grounds, noon
July 7: Saint John – The East parking lot beside Harbour Station on Station Street, noon
July 9: Montreal – Place du Canada, 4 p.m.
July 10: Ottawa – Sparks Street, 11 a.m.
July 11: Toronto – YD Square, 11 a.m.
July 13: Winnipeg – Corydon Avenue at Cockburn Street, noon
July 14: Regina – Scarth Street Mall, noon
July 16: Calgary – Eau Claire Market, 2 p.m.
July 17: Edmonton – Centennial Square, 4 p.m.
July 19: Victoria – Saanich Plaza, 2 p.m.
July 20: Vancouver – Granville Street, noon

“The real heroes are the food bank staff and volunteers whose selfless commitment to help and support their community day-in-day-out is truly inspiring,” says Loat. “It is our responsibility to help those in need, and this is why the FHFF team is challenging Canadians across the country to play hockey for food. Help us take on our biggest challenge to date and raise 250,000 pounds of food to feed hungry Canadians.”

This year’s sponsors are: ING Direct, TELUS, London Drugs, Nature’s Path, 7-Eleven, The NHLPA Goals and Dreams Fund, Dan-D-Pak, Canadian Pacific, Marketwired and Boston Pizza.

About Five Hole for Food

Five Hole for Food (FHFF) is a national grassroots, volunteer-driven, social, not-for-profit organization aimed at raising food and awareness for a cause that affects Canadians every day – hunger. FHFF brings communities across Canada together by using hockey as a vehicle for social change. Each summer, FHFF embarks on an annual crosscountry road trip to feed hungry Canadians. From Newfoundland to British Columbia, it organizes drop-in ball-hockey games in 13 major cities to collect donations and create awareness for community food banks. Since its inception in 2010, FHFF has collected more than the equivalent of 200,000 pounds of food. For more information about FHFF or to donate
online, visit www.fiveholeforfood.com.

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High-res images available for download:
http://www.flickr.com/photos/fiveholeforfood/

FHFF YouTube channel:
http://www.youtube.com/user/FiveHoleForFood

Suggested tweet: Will You Play Hockey for Food? Join @fiveholeforfood in
helping your local food bank. http://bit.ly/10FFy4N #FHFF

Media inquiries, please contact:
Yvonne Yuen – yvonne@fiveholeforfood.com, 604.207.3563
Dixon Tam – dixon@fiveholeforfood.com, 604.417.0881
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Frequently Asked Questions

What is Five Hole for Food?
Five Hole for Food (FHFF) is a national, grassroots, volunteer-driven, social, not-for-profit organization aimed at raising food and awareness for a cause that affects more than 10 million Canadians a year – hunger.

FHFF brings communities across Canada together by using hockey as a vehicle for social change. FHFF organizes drop-in ball-hockey games in major cities year-round to collect food and monetary donations and to create awareness for community food banks.

FHFF’s marquee event is its annual 13-city cross-country road trip that will see free, drop-in ball hockey games played in St. John’s, Halifax, Charlottetown, Saint John, Montreal, Ottawa, Toronto, Winnipeg, Regina, Calgary, Edmonton, Victoria, and Vancouver. Events in each city are organized and coordinate in partnership with local food banks in each community.

How do I participate?
Bring your hockey stick and a donation to the food bank! It’s that simple. We have drop-in hockey games organized in each city and food bank volunteers will be on site to collect donations.

Which cities are on the schedule?
We kick things off July 3 in St. John’s, N.L. and play our last game in Vancouver, B.C. on July 20. The Five Hole for Food road crew will visit 13 Canadian cities. Please check our schedule for detailed listings.

Who came up with the idea?
Richard Loat, a Simon Fraser University MBA candidate, is the founder of FHFF. During the 2010 Winter Olympics, Loat realized how sports brought an entire country together. This is how he came up with the idea to organize a cross-country road trip to help Canadian food banks. The concept: play ball hockey in major cities to create awareness and generate donations for local food banks. FHFF has collected more than 200,000 pounds since its inception. This year’s goal is to collect 250,000 pounds.

Why did we choose to support food banks?
Choosing to work with food banks was an easy decision. We can make a huge impact with a little bit of time, work and, ultimately, food. We chose to help food banks because of the immediate tangible impact. The shortages that food banks face these days — especially during the summer — is something we can help address.

How are you using social media to promote Five Hole for Food?
FHFF’s roots began via social media and its success continues as a result. Many of our volunteers, organizers and sponsors were brought on board through connections made from Twitter and hockey bloggers. When the campaign launches July 3, Richard Loat and his team will file reports from the road. They will share photos and videos through Twitter updates, blogging and the Five Hole for Food Facebook page. Supporters will be able to live vicariously through the road crew as they travel from city to city playing their favourite sport during the cross-country food drive.

Where can I buy a T-shirt and how much do they cost?
You can buy a T-shirt from our online store for $20. Shipping is an additional $8.

Where does the funds raised from the events go to?
All of the funds raised from each city’s events go directly to the food bank we’ve partnered with:

St. John’s, N.L.: Community Food Sharing Association
Halifax, N.S.: Feed Nova Scotia
Charlottetown, PEI: The Upper Room Food Bank and Soup Kitchen
Saint John, N.B.: Community Food Basket of Saint John
Montreal, Q.C.: Moisson Montréal
Toronto, ON: Daily Bread Food Bank (Toronto)
Ottawa, ON: Ottawa Food Bank
Winnipeg, MN: Siloam Mission
Regina, SK: Regina & District Food Bank
Calgary, AB: Calgary Interfaith Food Bank
Edmonton, AB: Edmonton Food Bank
Victoria, B.C.: The Mustard Seed
Vancouver, B.C.: Greater Vancouver Food Bank Society

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About Us

Five Hole for Food (FHFF) is a national, grassroots, volunteer-driven, social, not-for-profit organization aimed at raising food and awareness for a cause that affects more than 10 million Canadians a year – hunger.

FHFF brings communities across Canada together by using hockey as a vehicle for social change. FHFF organizes free drop-in ball-hockey games in major cities year-round to collect food and monetary donations and to create awareness for community food banks. Previous events include:

Canada Day International New York, New York
#HootHockey at SXSW, Austin, TX
Beaver Cup, Ottawa

FHFF’s flagship event is its annual 13-city cross-country road trip that will see ball hockey games played in St. John’s, Halifax, Charlottetown, Saint John, Montreal, Ottawa, Toronto, Winnipeg, Regina, Calgary, Edmonton, Victoria and Vancouver.

The FHFF tour was created in 2010 by Richard Loat, a Canadian hockey fan from Vancouver, who combined his love for hockey with a grassroots campaign to raise awareness and solicit donations for food banks across the country.

Since its inception, FHFF has collected the equivalent of more than 200,000 pounds of food for community food banks.

This year marks the fourth road trip for Loat and the FHFF crew that will be see them travel more than 10,000 kilometres across Canada in a span of 17 days.

A free, drop-in ball hockey game has been organized in each city – participants and spectators are encouraged to bring their hockey sticks and a food donation. The event will benefit food banks in each respective community.

Five Hole for Food sponsors are: ING Direct, TELUS, London Drugs, Nature’s Path, 7-Eleven, The NHLPA Goals and Dreams Foundation, Dan-D-Pak, Canadian Pacific, Marketwired and Boston Pizza.

Official social media channels for Five Hole for Food:
Twitter: @FiveHoleforFood

Road crew:
Richard Loat, @mozy19
Malcolm Ross, @MalRoss87
Alex Konyves, @@Kozzmakof
Nicole van Zanten, @nicolevanzanten
Yvonne Yuen, @why_yy
Jay O’Byrne, @jayobyrne

Website: FiveHoleforFood.com
Tumblr: Five Hole for Food Tumblr Page
Flickr: Five Hole for Food Flickr Stream
YouTube: Five Hole for Food YouTube Channel
Instagram: Five Hole for Food Instagram Page
Facebook: Five Hole for Food Facebook Page

People can also make donations online via PayPal on our website.

FHFF T-shirts can also be purchased a T-shirt from our online store for $20.

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Our Schedule

Check out our schedule and see where and when we’re playing in 2013.

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Contact Us

General E-mail: media@fiveholeforfood.com

Five Hole for Food media relations team

Dixon Tam
VP, Communications
Email: dixon@fiveholeforfood.com
778.873.3077

Yvonne Yuen
Director, Communications
Email: yvonne@fiveholeforfood.com
604.207.3563

Roxanne St-Pierre
Media Relations Specialist
Email: roxanne@fiveholeforfood.com

Phoenix Lam
Media Relations Specialist
Email: phoenix@fiveholeforfood.com

Michelle Lan
Media Relations Specialist
Email: michelle@fiveholeforfood.com

Gladys Tsang
Media Relations Specialist
E-mail: gladys@fiveholeforfood.com

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